The Client

Cousins was founded in August 1984 by two brothers Robert and Edward and their cousin William – and the first Cousins’ furniture store opened its doors in Birmingham, on 17th August 1985.

Since their beginning the company has grown to be a well-respected force in the retail furniture industry with locations from the West Midlands to the North West of England.

Each store has over 85,000 square feet of display space showcasing the world’s leading brands of living, dining and bedroom furniture. Everything is beautifully displayed and merchandised in individual room settings using the latest in home fashion to give you the inspiration and ideas.

With an enviable reputation for quality and service their Manchester location has been acclaimed as England’s finest furniture store.

The challenge

Cousins stores are filled with high quality furniture supplied by leading brands from around the world and any internal or external promotions needed to promote and be sympathetic to the look and style of their high quality products and reputation.

Media were asked to produce large format instore point of sale, external signage and direct mail campaigns to promote and advertise the business.

The solution

First we despatched our survey teams to gather information from their retail locations, to understand and appreciate their brand and investigate the best possible solution we could deliver.

The outcome

The client was delighted with the solutions we delivered. From the premium quality graphics that reflected the ethos of the stores, to effective direct mail campaigns, to the environmentally friendly external signage and display units that stand out from the competition on the high street.