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With the ever changing technology landscape we are all looking for new clever ways to use the technology at our fingertips in order to generate more leads. There is a lot of buzz surrounding lead generation in social media, however, research has found that many social media platforms such as Facebook, Twitter, Pinterest and LinkedIn alone are not the most effective way of generating quality sales leads. They need to be backed-up with the more traditional...

How do you get the design you want? The perfect design you envision in your head? … The design brief is the answer. Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is successful. This article will help guide you through the best ways to write an effective design brief that will be both beneficial to the client and the designer. This article will be based from...

In a borough with reportedly the second highest prevalence of diabetes in the whole of London and where one in five of the population is obese, an exciting and important campaign was launched recently. Brent Council’s ‘Slash Sugar’ campaign targets residents in a bid to reduce their sugar intake, with a particular emphasis on sugary drinks. We all know the consequences of too much sugar in our daily diets and a recent report from Sky News highlighted some...

A fascinating story – Two young university graduates, Ben Francis and Lewis Morgan, identified a gap in the sportswear market and formed a new business which in 3 years has become the largest fitness wear company in the UK. Case Profile: Ben Francis and Lewis Morgan sell sports clothing and accessories. How did Ben and Lewis get started? GymShark was started in the back rooms of mine and Lewis’ houses. I started off delivering pizzas after University. In 2012 the first GymShark website was born....