Karndean Design Flooring are a luxury vinyl flooring supplier catering to an upmarket clientele base in the UK and further afield. When they approached Media Group they were in the process of rolling out a design makeover in all their showrooms, so that the spaces reflected the high quality of the company’s products.
They had commissioned display units featuring Karndean’s available product range for customers to select and view flooring they were interested in from. To complement and enhance the decoration and design of these units as well as the showrooms themselves, and to make the customer experience easier and more interactive they wanted us to create and produce colour critical graphics matching the products featured inside the units.
Our key objective was to replicate the graphics of the products in the display units using colours and textures that were as true to life as possible, in order to give Karndean’s potential customers the best shopping experience possible.
First we had to visit several of the Karndean showroom locations in order to get a feel for the ambience and general display environment, including lighting and floor space, plus we also needed to check to see how the graphics would be displayed.
We tested various digital output devices by replicating small sample prints and eventually decided to opt for lambda prints as they delivered the most precise true-to-life result.
Once we had decided on a method, we then had to produce accurate colour swatches. We took these to the Karndean showroom and matched them for tone, quality and texture before amending and checking again until we arrived at a result that met our precise expectations.
The client was delighted with the end result – premium quality graphics that replicated the products inside the display units exactly – in fact so precisely that customers could select the flooring they wanted just by viewing the graphics we had created.
The graphics we replicated and produced were high resolution and top quality, and they enhanced both the Karndean showroom environment and the customer experience, encouraging potential buyers to make a purchase.